WorkCase study
Cube Homes
Running marketing end to end for Great Places’ private sale brand — lead generation, social, brochures, photography and launches.

- Client
- Cube Homes
- My role
- Creative lead — brand, campaigns, paid social, lead management, team lead
- Disciplines
- Campaign
- Brand
- Digital
- Film
01
The challenge
Cube Homes is Great Places’ private sale brand. Every development — from Haven View in Oldham to Lime Grove — needs a steady flow of qualified buyers, and a brand that feels premium enough to compete with the big housebuilders, without the budget for an external agency on every launch.
02
The idea
Run Cube Homes marketing as one joined-up system, in-house: a consistent brand and toolkit across every touchpoint, an always-on Meta lead generation engine, and sales materials that carry buyers from first ad to reservation.
03
The execution
I manage Cube Homes marketing end to end: planning, designing and optimising paid social to drive engagement and conversions, and leading the social media output so content stays consistent, on-brand and performing.
For each development my team produces ad creative in every format Meta rewards — short vertical video, carousels and stills — with offers like the Stamp Duty holiday and show home launches such as The Abercorn. We set up targeting and lead forms, and built the handover so leads reach the sales team fast.
Behind the ads sits a premium print system: brochures and floor plans for house types including The Oakmere, The Carlton, Victoria Manor and The Martledge, plus showhome photography used across every channel.
Highlights — including the Chorlton Grange launch — are below.
Highlighted work
More from Cube Homes.












Credits
- Creative direction & paid social
- Craig McMillan
