CraigMcMillan

WorkCase study

Cube Homes

Running marketing end to end for Great Places’ private sale brand — lead generation, social, brochures, photography and launches.

Cube Homes campaign collage: a Chorlton Grange billboard, The Abercorn show home ad, the Stamp Duty holiday offer and four vertical ads on phones
Client
Cube Homes
My role
Creative lead — brand, campaigns, paid social, lead management, team lead
Disciplines
  • Campaign
  • Brand
  • Digital
  • Film

01

The challenge

Cube Homes is Great Places’ private sale brand. Every development — from Haven View in Oldham to Lime Grove — needs a steady flow of qualified buyers, and a brand that feels premium enough to compete with the big housebuilders, without the budget for an external agency on every launch.

02

The idea

Run Cube Homes marketing as one joined-up system, in-house: a consistent brand and toolkit across every touchpoint, an always-on Meta lead generation engine, and sales materials that carry buyers from first ad to reservation.

03

The execution

I manage Cube Homes marketing end to end: planning, designing and optimising paid social to drive engagement and conversions, and leading the social media output so content stays consistent, on-brand and performing.

For each development my team produces ad creative in every format Meta rewards — short vertical video, carousels and stills — with offers like the Stamp Duty holiday and show home launches such as The Abercorn. We set up targeting and lead forms, and built the handover so leads reach the sales team fast.

Behind the ads sits a premium print system: brochures and floor plans for house types including The Oakmere, The Carlton, Victoria Manor and The Martledge, plus showhome photography used across every channel.

Highlights — including the Chorlton Grange launch — are below.

Highlighted work

More from Cube Homes.

Haven View ad set: The Abercorn show home, an Instagram ad on a phone, and the Stamp Duty holiday offer
Social ad: Cube Homes 4 bedroom show home, The Abercorn, £420,000, Haven View, Oldham
Social ad: Cube Homes are bringing back the Stamp Duty holiday — save up to £11,000
Four vertical ads for Haven View and Chorlton Grange shown on phones
Social ad: Book a viewing of The Abercorn show home — reserve before 31st March
Social ad: We’ll pay your Stamp Duty when you reserve the 4-bedroom Abercorn
Showhome photography: main bedroom
Showhome photography: styled child’s bedroom
Brochure floor plan spread for The Oakmere
Brochure floor plan spread for The Carlton
Brochure floor plan spread for Victoria Manor
Brochure floor plan spread for The Martledge

Credits

Creative direction & paid social
Craig McMillan