Creative leadership that sells.
Hey, I’m Craig. I lead the in-house creative team at Great Places Housing Group in Manchester — campaigns, film and content that perform.
Case studies
Featured.
All work →
Cube Homes
Running marketing end to end for Great Places’ private sale brand — lead generation, social, brochures, photography and launches.
Great Places
Leading in-house creative for Great Places Housing Group — films, campaigns, events and systems that bring its purpose to life.
AI Innovation
Apps and websites built with AI, AI content from CGI, and AI in media and strategy.
Creative workflow systems
Monday.com boards that run creative and comms teams — including Coventry City Council’s communications team.
SM Studios / SM Dubai
Four years as Creative Director of an agency — pitching, winning and producing work across film, photography, design and web.
Films
13 films — brand series, documentaries, promos and property shows.
What I do
I build and lead creative teams that take brands from strategy to sale — campaigns, film and AI-driven content, run like a studio.
What I lead
From brief to boardroom.
- 01
Creative direction
Setting the idea and the standard, from brief to final frame.
- 02
Team leadership
Building, mentoring and running in-house creative teams.
- 03
End-to-end campaigns
Strategy, brand, OOH, print, film, paid social and lead generation under one direction.
- 04
Film & video
Documentary films, brand series, podcasts and live shows.
- 05
AI innovation
AI content, AI-built software and websites, and AI in media and strategy.
- 06
Studio systems
Certified Monday.com builder. Workflows that free teams to create.