SM Studios / SM Dubai

Growing an agency means winning new clients and keeping them — with work that’s consistently excellent across very different briefs.

Lead with ideas in the pitch, then deliver end to end: concept, production and launch under one creative direction.

I developed and pitched campaign concepts that secured new projects and long-term partnerships, led production across video, photography and design, and designed and built websites including full e-commerce builds.

Work from this period includes a promo film for Jump Inc, one of the biggest indoor trampoline parks, and YourAmlak, a series of property shows in the Middle East — including films at the Ayla waterfront development and Ayla Golf Academy in Aqaba.

I managed a pool of freelance videographers to keep quality consistent, and was the main point of contact for clients’ creative direction.