CraigMcMillan

WorkCase study

Great Places

Leading in-house creative for Great Places Housing Group — films, campaigns, events and systems that bring its purpose to life.

Great Places work at a glance: the Corporate Plan launch film, Dean’s Story, the Great People Live show, and two See the Signs posters
Client
Great Places Housing Group
My role
Creative lead — team lead, creative direction, film, campaigns, events
Year
2018–now
Disciplines
  • Campaign
  • Brand
  • Film
  • Events
  • Digital

01

The challenge

A housing association has a lot to say — to customers, colleagues, partners, funders and the bodies that award major contracts — and every audience needs something different. The creative had to be consistently excellent, on brand and on time, across all of it.

02

The idea

Run the in-house team like a studio: one creative standard, clear direction on every brief, and a trusted partner to senior stakeholders — so the organisation comes to the team first, not last.

03

The execution

I manage and mentor the in-house design and creative team, and I’m recognised as the go-to creative lead across the business. I work closely with senior stakeholders to turn strategic objectives into creative that lands.

The work ranges from emotive customer films and a Corporate Plan launch, to safeguarding campaigns, an internal podcast and live show, a fully virtual conference, Matterport tours and bid visuals that helped win major contracts. Highlights are below.

Highlighted work

More from Great Places.

Credits

Creative lead
Craig McMillan