CraigMcMillan

WorkGreat PlacesCorporate Plan 2024–2027

Corporate Plan 2024–2027

A four-film series launching Great Places’ Corporate Plan — here for our customers, our homes and communities, and our business.

The launch film for the Corporate Plan 2024–2027.
Client
Great Places Housing Group
My role
Creative lead
Year
2024
Disciplines
  • Film
  • Brand

01

The challenge

A corporate plan only works if people remember it. Great Places needed its 2024–2027 plan to land with colleagues, customers and partners — not sit in a document.

02

The idea

Turn the plan into a short film series: one launch film, “Here for our customers”, then a film for each of the plan’s commitments — great for our customers, great for our homes and communities, and great for our business.

Films

Credits

Creative lead
Craig McMillan