WorkGreat PlacesCase study & brand films
Case study & brand films
Documentary case studies and development promos — emotive films that show the real impact of Great Places’ work.
- Client
- Great Places Housing Group · Plumlife Homes
- My role
- Creative director — story development, direction, edit
- Disciplines
- Film
- Brand
01
The challenge
The real impact of a housing association lives in its customers’ stories — but those stories rarely reached colleagues, partners and funders in a way that moved them.
02
The idea
Let customers tell their own stories, on camera, with the care and craft of documentary filmmaking — honest, human and never staged.
03
The execution
I led the films from story development and customer interviews through to shooting, editing and grading, working sensitively with customers and colleagues throughout.
Films include "Dean’s Story" — a case study showing the life-changing difference Great Places makes for its customers — and "Helping our young people", on the work that goes into supporting young people’s aspirations. The team also made the four-film Corporate Plan series (see Corporate Plan 2024–2027).
For new developments, we make short promos too — like this one for Plumlife Homes.
Films
Credits
- Direction & edit
- Craig McMillan