CraigMcMillan

WorkGreat PlacesCase study & brand films

Case study & brand films

Documentary case studies and development promos — emotive films that show the real impact of Great Places’ work.

A case study showing the life-changing work Great Places does for its customers.
Client
Great Places Housing Group · Plumlife Homes
My role
Creative director — story development, direction, edit
Disciplines
  • Film
  • Brand

01

The challenge

The real impact of a housing association lives in its customers’ stories — but those stories rarely reached colleagues, partners and funders in a way that moved them.

02

The idea

Let customers tell their own stories, on camera, with the care and craft of documentary filmmaking — honest, human and never staged.

03

The execution

I led the films from story development and customer interviews through to shooting, editing and grading, working sensitively with customers and colleagues throughout.

Films include "Dean’s Story" — a case study showing the life-changing difference Great Places makes for its customers — and "Helping our young people", on the work that goes into supporting young people’s aspirations. The team also made the four-film Corporate Plan series (see Corporate Plan 2024–2027).

For new developments, we make short promos too — like this one for Plumlife Homes.

Films

The work that goes into helping young people with their aspirations.
A quick promo for a new development.

Credits

Direction & edit
Craig McMillan