CraigMcMillan

WorkCase study

Nuff Sports

A football data and news app I designed and built with AI — live data, news feed, member tiers and a phone-first design.

Nuff Sports on a laptop and a phone: the Free, Bronze, Silver and Gold plans, and the record of every call made
Client
Personal project
My role
Product owner, designer and builder — with AI coding tools
Year
2026
Disciplines
  • AI
  • Digital

01

The challenge

I wanted to prove how far a creative lead can now take an idea on their own: not a mock-up or a prototype, but a working product with real data, accounts and a business model.

02

The idea

Nuff Sports — a football app built around one honest promise: every call it makes is written down before the game and settled by the result, wins and losses on the same page.

03

The execution

Built with AI, directed by me. I designed the product and wrote the brief for every screen, then built it with AI coding tools — the data pipeline, the analysis, the pages and the accounts — reviewing and testing as I went.

Phone-first. Most people check football on their phone, so every screen was judged at phone width first: condensed sports typography, controls folded away, one clear story per card, and an install-to-home-screen app.

A real business model. Free, Bronze, Silver and Gold member tiers, each defined by what it genuinely adds — with nothing charged until the public record is long enough to be worth judging.

Honest content. A live football news feed from licensed RSS headlines, linking out to the source rather than copying anyone’s articles or photos.

Credits

Product, design & build
Craig McMillan